The #RUNWITHUS campaign is calling on local businesses to help raise $20 million by September 30
LOUISVILLE, Ky. (WHAS11) — The Louisville Urban League is making a final push to raise money for a new Sports and Learning Complex in the west end.
The Urban League kicked off the #RUNWITHUS campaign Thursday to raise $20 million by September 30. The Urban League plans to accomplish this goal by selling naming rights to each of the 4,000 seats in the complex, challenging every business owner and CEO in the community to donate $5,000 for a seat.
Louisville Urban League President and CEO Sadiqa Reynolds said campaign volunteers will be personally visiting local businesses to help get the Sports and Learning Complex funded.
“We have a list of 4,000 companies. We are going to visit almost 200 of those companies in the next few days, so get ready,” Reynolds said. “This matters. This project is important to this community. There is no CEO, there is no corporation, there is no company that is exempt from this request. We are asking you to put your name on a seat.”
The Louisville Urban League Sports and Learning Complex will be built on a 24-acre lot in the Russell neighborhood. The state-of-the-art sports complex will be anchored by an indoor track and field equipped to host youth, high school, NCAA and USA Track & Field competitions.
In remarks delivered Thursday Louisville Mayor Greg Fischer hailed the project as one of great promise.
“This will be one of the signature projects that when history looks back on this time that we all have had the honor to participate in will say, ‘That made a huge difference in the life of Louisville, in the life of west Louisville and, most importantly, in the youth of west Louisville and Louisville as well,” Fischer said.
Fischer also said Metro Government will be investing an additional $10 million in the project.